Entrepreneurship Challenges Which Makes Even The Greatest Extinct & How To Conquer Them
Synopsis Of My Three Panel Talks Delivered At Women Economic Forum Annual Function New Delhi May 8th To May 13th 2017.
These Are Posted As 3 Separate Blog Articles Together – To Read These You Have To Click On Three Blogs Separately.
This Is The Third Talk. As Soon As We Get The Video From The WEF – We Shall Post Them Online
The Challenges – That Makes Even The Ventures With Great Ideas Fail
These Are Absolutely Non-Negotiable => Whether You Are A Start-Up Or An Established Business, One Man Or A MNC
1. DEVELOPING A STRATEGY FOR => CREATING NIGHTMARE FOR YOUR MAJOR COMPETITORS => Through Guerrilla Marketing & Service Techniques
2. Creating Value Proposition
A.For Your Employees
B.For Your Customers
C.For Your Vendors
D.For Your Contractors/Suppliers
E.For Your Product & Services
F.For Public/Social – Who May Not Be Your Client
G. For Your Competitors
3.Creating A Positioning For Your Product & Services
A.Even If You Are The Leaders – Ensure That It Is A Category, Which Is Only Your USP
B.If You Are Not The Category Leader – Then You Have To Have Guerrilla Marketing Techniques – Who Only Survive On Their Special Niche[Like Rolls-Royce Or In India The Small Grocers Who Survived The Big/Super/Hyper Market]
C.Making Your Category Competitor Proof – By Continuously Adding New, Making Old Obsolete, Innovating Not Thought About Value Addition To Customer
4. Setting Bench-Mark Of Global Standards With Your Quality Of Product & Services – Which Can Only Be Defined By The Words Outstanding, Excellent Etc
A.Develop Your Brand Around Emotional Benefits
B.List The Features And Benefits Of Your Product / Service. A Feature Is An Attribute – A Color, A Configuration; A Benefit Is What That Feature Does For The Customer.
C.Determine Which Benefits Are Most Important To Each Of Your Customer Segments.
D.Identify Which Benefits Are Emotional – The Most Powerful Brand Strategies Tap Into Emotions, Even Among Business Buyers.
E.Look At The Emotional Benefits And Boil Them Down To One Thing That Your Customers Should Think Of When They Think Of You. That's What Your Brand Should Represent.
F.Define Your Brand Personality, Story And Positioning Statements
G.Think Of Your Brand As A Person With A Distinct Personality. Describe Him Or Her, Then Convey These Traits In Everything You Do And Create.
H.Write Positioning Statements And A Story About Your Brand; Use Them Throughout Your Company Materials.
I.Choose Colors, Fonts And Other Visual Elements That Match Your Personality.
J.Determine How Your Employees Will Interact With Prospects And Customers To Convey The Personality And Make Sure Your Brand "Lives" Within Your Company