60 tips How to Master the Art of Simple Impactful Communication

In this article you will learn the following

-60 Tips for creating impactful, retainable and recallable communication

-13 tips The art of storytelling in corporate communications

How to master the art of simple communication and narration.

Have you come across people who use too many words to explain a simple concept.

Have you also come across powerful communicators - who can explain something complex even to a child.

Why many of us - go on a long-winded way when explaining something.

Why it is difficult for many of us to be precise and concise - even though we may know and appreciate the kiss-method [keep it simple and short] of communication.

Some of the reasons which may make you over-explain and over-talk - could be - lack of self-confidence, insecurity, fear, anxiety, lack of clarity and lack of practice and preparations.

Surprisingly - sometimes too much talking can even be due to having over-confidence.

When we talk too much - we dilute the significance, the gravitas and the impact - of even most important topics.

60 Tips for creating impactful, retainable and recallable communication

• 1.Research adequately through real-time interactions with your sample target audience - to discover what is the most important reason for them to listen to you
• 2.Identify in how many different styles - you can create curiosity, interest and suspense while narrating your story [word story is used here to mean - all communications, presentations, talks and interactions]
• 3.Identify all the different ways - successful communicators - create impression of awe
• 4.Explore what all the tricks, techniques, tools and styles - you can incorporate naturally in your communication
• 5.Identify what different types of Most-Powerful-Opening you can go for
• 6.Identify what different types of memorable and impactful closing you can go for
• 7.Identify how you can build connection with your audience and how can you keep them engaged throughout
• 8.Learn ways to challenge them and to make your audience come out with their own action plans to become better
• 9.Create multiple ways to pivot your style, focus and theme - if what you thought would work - did not work
• 10.Stop having too much expectation from your audience - to avoid feeling frustrated and bad about your performance and guilt
• 11.Learn to deal with failures and rejections - which will be there all the time
• 12.Always create learnings from your failed interactions and communications
• 13.Even when you deliver very well - Go through microscope - to find out what else you could have done and how you could have made this communication the greatest talk that you ever gave
• 14.Don't get stuck with perfection - instead focus on excellence
• 15.Focus on how you can create unparalleled value-addition to your audience - whether it is 1 on 1 or in a group - face to face or virtually or even through written communication
• 16.Find ways to become unstuck -when you get stuck - uses your vulnerabilities
• 17.Create multiple scripts for your delivery
• 18.Prepare and practice a great deal - the Golden rule of practice is that for a delivery of 10 minutes - you must practice for at least 20 hours post-your all preparations
• 19.Find out what real-time examples you can use to impress your audience
• 20.Find out what data, figures, charts, videos, audios, movies etc. You can use to create lasting powerful impressions
• 21.Experiment with different styles, methods and tools - experiment - change and improvise constantly
• 22.Always have few alternate sets of delivery to replace your planned script
• 23.If you are going to be communicating for long with your audience - keep an ever expanding bouquet of games, riddles, puzzles, energizers etc.
• 24.If possible start with a story or a riveting quiz
• 25.Make all your interactions fully participative - even if it is 1 on 1 interview
• 26.Identify and refine what can be done better and then keep on improving
• 27.Choose the right mix of channel, medium and mode to interact - like I had to do a full day workshop for a group of people - who were a mix of visually-impaired as well as those who had challenges hearing and speaking
• 28.Update your story and scripts - once you get the feel of the audience
• 29.In your stories always include challenging-issues and even some ridiculous solutions - to trigger the creativity
• 30.Create and use conflict among the audience to make them fully involved
• 31.Speak naturally - tell your story the way you speak with your friends
• 32.Use lots of visuals
• 33.Make your presentation easy to relate with
• 34.Create disruptive surprises
• 35.To make people take actions - highlight the benefits and scary losses
• 36.In the start - if you are using a story - make people assume that they know the story and then create such a wonderful different perspective they could not have imagined - to make them pay attention to you
• 37.If you story can be told in 20 minutes - complete your presentation in only 12 minutes to make it very powerful and impactful to make your audience wanting more
• 38.Present different points of view - especially the opposing ones and then show why what you are suggesting is better option
• 39.Be absolutely clear about what deliverables you want to achieve through your presentation
• 40.Be clear about what types of objections may come - and develop powerful response to them
• 41.Have a clear structure in how you go
• 42.Use your personal experiences to engage your audience
• 43.Spend time in observing good storytellers and incorporate in your own development
• 44.Build suspense gradually and strategically
• 45.Use planned conflict to get the audience find better solutions
• 46.Invite their perspective and challenge the participants to see which one is better
• 47.Encourage discussions to find what is right - avoid creating arguments and fights on personalities
• 48.Never overload your audience with too much information
• 49.Use touch, move and inspire method
• 50.Never play know it all experts - project yourself as humble learner
• 51.Don't repeat same point
• 52.Remove excess words from your speech
• 53.Ensure that you cover the important stuff first - be creative with your chronology of delivery
• 54.Have few powerful punchline to create suspenseful-tension
• 55.Leave your audience with a sense of awe
• 56.Practice and practice some more - with friends and family - get feedback from most objective experts
• 57.Ensure that your story is entertaining, believable, educational, organized, memorable andwhich moves your people
• 58.Master the art of asking thought-provoking, inspiring and self-introspecting questions
• 59.Never go for exaggeration and manipulation - don't try to put your audience down
• 60.13 tips The art of storytelling in corporate communications
• I.How your business adds value to the customer, the community, the society, the country and helps the growth
• II.What problems the organization's proposition solves
• III.What motivates the employees and leadership
• IV.Why your organization offers most effective solutions
• V.What is your niche and why your organization is a leader in this niche
• VI.How your organization resolves disagreements, disputes and service-product failures
• VII.Why your organization is considered as expert
• VIII.Create emotional appeal in your narration, presentations and story-telling
• IX.Keep your core message - very-very simple to understand
• X.Learn ways to build authenticity, trust and respect
• XI.In your stories focus on what your customers care about
• XII.Strive to forge a meaningful connection between your brand and your customers
• XIII.It is alright to highlight the risks

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