In this article you will learn the following
-52 Proven Innovative Business-Models – To HELP You to Take Your Business And Professional Success To Unimaginable Heights
-18 Ways The Traditional Businesses Can Disrupt The Market And Create Your Unique Niche Through Disruptive Innovation
Because of the massive changes taking place - almost all types of industries, businesses and economic activities are getting impacted in irreversible ways.
Constant disruptions are happening globally – in the economic, political, social, market, customer-expectations, product and services along with unprecedented technological advancement
As a result - The business-models, revenue-models, marketing-models as well as sales-models - are also evolving and getting replaced at much faster rate.
The rate of change of disruption has become so swift, sudden and unpredictable - that unless –you develop the talent and caliber to disrupt your value proposition to offer cutting-edge propositions - you may find yourself and your business face disruptions, obsolesce and even extinction.
Therefore as a business leader it is imperative that – you use the relevant technological advancement and digital disruptions [read in my last article] - ALONG with new innovative business models to create new future.
One of the most critical and highly crucial mindset – all of us need to develop and polish on continuous basis [especially all the business leaders and professionals] – is to look for opportunities for creating newer niches and to disrupt the business at global scales.
Some of the successful organizations are using different models for different products and services – and few of them are combining the features to create unparalleled advantage.
Few of the global Organizations are figuring out the best combination of innovative products and innovative business models – which makes them truly admired organizations both for customers as well as employees.
Disruptive market entrants usually – focus on capturing unmet-demands at either Low-End or High-End of the existing market.
You might be aware of many of the following 52 business-models given here in this article.
But you are also likely to find few of the very unique and innovative business-models- these may trigger waves of new ideas in your brain enabling you to redesign a roadmap which makes your business better suited to the changes.
After you have gone through these 52 business/revenue/marketing models - Do in-depth research and finding out how you can experiment and invent new models yet to be realized by any players which can address some novel unmet needs - to take your professional expertise to phenomenally greater heights.
The most Successful disruptive business models – may have some overlap of how they scale and generate revenue – BUT most of them focus on the specific minute niches that the other models are giving.
Many of the 52 innovative business-models given in this article -use - "as a service" suffix to create creative yet practical business-models
52 Innovative Business-Models and Revenue Models – to enable you to take your business and professional success to unimaginable heights
- (1) Infrastructure as a Service (IaaS) - Examples: Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), IBM Cloud, Alibaba Cloud OR ANY SUCH Platform – which provides Virtual machines, storage, networking, servers
- (2) Platform as a Service (PaaS) - Examples: AWS Elastic Beanstalk, Heroku, Google App Engine, Microsoft Azure App Service, Salesforce Platform – for - Application development platforms, databases, middleware, tools
- (3) Software as a Service (SaaS) - Examples: Salesforce, Microsoft Office 365, Google Workspace, Dropbox, Zoom, Slack, Adobe Creative Cloud, Netflix, Spotify – for Web-based applications delivered over the internet
- (4) Function as a Service (FaaS) - Examples: AWS Lambda, Google Cloud Functions, Microsoft Azure Functions – for Serverless computing platform for running code without managing servers
- (5) Desktop as a Service (DaaS)- Examples: Citrix Virtual Apps and Desktops, VMware Horizon Cloud, Amazon WorkSpaces – for - Virtualized desktop environments delivered over the internet
- (6) Anything as a Service (XaaS) – HERE CREATE YOUR OWN FROM THE IDEAS GIVEN IN THIS ARTICLE
- (7) Manufacturing as a Service (MAAS) – for Wide range of services delivered on-demand over the internet
- (8) Network as a Service (NaaS) - Networking resources as a service
- (9) Monitoring as a Service (MaaS) - Infrastructure and application monitoring services
- (10)Containers as a Service (CaaS) - Platform for managing and deploying containerized applications
- (11)Machine Learning as a Service (MLaaS) - Cloud-based machine learning services
- (12)Integration Platform as a Service (iPaaS) - Tools for connecting cloud-based applications and services - Examples:
- (13)Customer Relationship Management as a Service (CRMaaS) - Examples: salesforce, Zoho, PipeDrive, Freshsales, Microsoft Dynamics 365
- (14)Marketing Automation as a Service (MAaaS) - Examples: mailChimp, Sendinblue, GetResponse, Marketo, Pardot,
- (15)Human Resource Management as a Service (HRMaaS) – Examples-Workday, BambooHR, Gusto, Zenefits, Paylocity
- (16)Project Management as a Service (PMaaS) -Examples:
- Asana, Jira, Basecamp, Smartsheet
- (17)Financial Management as a Service (PMaaS) - Examples:
- Mint, QuickBooks Online, Xero, Expensify, Wave
- (18)Communication as a Service (CaaS) - Examples:
- Zoom, Slack, Microsoft Teams, Skype, Google Meet
- (19)Content Management as a Service (CMaaS) - Examples:
- WordPress, Wix, Squarespace, Contentful, Drupal
- (20)Business process as a Service (BPaaS) – Examples Healthcare services, Financial services, Supply chain services, Customer Relationship Management (CRM) services SAP Cloud for Customer, Oracle Fusion ERP, Salesforce Sales Cloud, Workday Human Capital Management
- (21)Security as a Service (SECaaS/ SaaS) - Examples: Crowdstrike, Zscaler, Okta, Cisco Umbrella, Symantec Cloud Security, Palo Alto Networks Prisma Cloud, Fortinet FortiCloud
- (22)Database as a Service (DBaas) - Examples: Amazon RDS, Microsoft Azure Database, Google Cloud Database
- (23)Storage as a Service (STaaS)
- (24)Backup as a Service (BaaS)
- (25) Recovery as a Service (RaaS)
- (26)Security as a Service (SECaaS)
- (27)Identity as a Service (IDaaS)
- (28)Retail as a Service (RaaS)
- (29)Shared Economy Business Model -Creates new markets for underutilized resources -Examples: Airbnb, Uber, Lyft
- (30)Freemium Business Model -Opens up access to a wider audience, but relies on converting free users to paying customers - Examples: Spotify, Dropbox, Slack
- (31)Subscription Business Model -Provides predictable recurring revenue and fosters customer loyalty, but requires continuous value creation to retain customers -Examples: Netflix, Spotify, Dollar Shave Club
- (32)Direct-to-Consumer (DTC) Business Model -Cuts out intermediaries and allows for greater control over brand narrative and pricing, but requires robust marketing and distribution strategies - Examples: Warby Parker, Dollar Shave Club, Glossier
- (33)On-Demand Business Model -Provides instant access to services and convenience, but can face challenges with scalability and labor costs -Examples: Uber, DoorDash, Instacart
- (34)Unbundling Business Model -Offers customers more flexibility and customization, but may lead to fragmentation and higher prices for individual components -Examples: Spotify (music from albums), Cable TV (individual channels)
- (35)User-Generated Content (UGC) Business Model - Engages users and creates a sense of community, but requires robust moderation and content management strategies - Examples: YouTube, TikTok, Instagram
- (36)Freemium + Advertising Business Model- Combines free access with targeted advertising, but raises concerns about user privacy and data collection -Examples: Facebook, YouTube, Twitter
- (37)Long Tail Business Model - Caters to niche markets and interests, but requires efficient logistics and marketing strategies for long-tail products - Examples: Etsy, Amazon Marketplace, Netflix
- (38)Subscription Box Business Model - Curated boxes of products delivered regularly Examples - FabFitFun, Birchbox
- (39)Flash Sales Business Model- Limited-time, high-discount offers – Examples - Gilt Group, Groupon
- (40)Microtransactions Business Model - Small in-app purchases Examples - mobile games
- (41)Razor-and-Blade Business Model - Sell a product at a low cost and rely on recurring revenue from consumables Examples - printers, coffee machines).
- (42)Freemium + Network Business Model -Freemium model combined with a network effect where increased users create more value for all users Example - Skype, LinkedIn
- (43)Flash Sales Business Model - Limited-time, high-discount offers Example -Gilt Group, Groupon
- (44)Free offering Business Model - Typical examples: Google, Facebook - BUT -When you are considering only a free service, then you also need to plan for a long ramp-up phase -For which there exits great potential for some services
- (45)Marketplace Business Model - The business model used here is usually a digital marketplace that connects the seller and buyer on a common platform -Money is usually generated via brokerage fees, commissions, or fixed transaction costs and also through membership fees -Typical examples: Amazon, Alibaba, Uber, eBay
- (46)Premium User Experience Business Model - Typical examples: Tesla, Apple and Premium-Brands
- (47)Pyramid Model
- (48)Hidden revenue generation Model (Data-Monetization Business Model
- (49)Crowd Sourcing / Crowd Funding Business Model
- (50)Ad-supported Model - Google, Google Drive and Gmail, but makes money by serving targeted ads based on user data. Facebook and Instagram also follow this model
- (51)Top-down disruption Business Model companies enter the market with high-quality -often very expensive products or services aimed at elite clientele
- (52)Bottom-up disruption Business Model is about introducing products or services that are cheaper and more conveniently acquired that what the current players in the market are offerings - Walmart could be an example of bottom-up disruption – BUT the organizations going for bottom-up disruptions model – must have very clear financials viability incorporating the competitive customer acquisition costs and also are ready with innovative marketing or business development strategies – to displace the existing player or to carve out their niche
9 Impact on traditional industries of the Changing Market Dynamics and ecosystem – on how they operate and create value
- (1) Changing Customer expectations - Today's customers are demanding and getting personalized experiences as the very basic– because of the convenience, efficiency and affordability facilitated by the advances in the technology
- (2) Traditional Businesses – face the risk of becoming extinct and losing their edge as well as their customers -to innovative and aggressive competitors and new entrants – their challenge becomes even more herculean – because with their current infra and processes – they just cannot replace their obsolete models with the new models
- (3) Very Fast Speed of entering, setting, establishing and capturing market and up-scaling the business – say 20-30 years back – it would have almost impossible to enter and become a global giant within say a decade – now a days there are examples that organizations have turn an entire market around in a matter of months
- (4) Traditional industries operate with their set processes which earlier were successful BUT are neither efficient nor cost-effective as newer, improved latest technology-driven and internet facilitated models
- (5) Because of these changes and growing comparative disadvantages – the traditional companies lose what was their distinctive edge AS they have to go in for newer competencies, processes, knowledge, skills and expertise – which puts them at par with newer entrants
- (6) Disruptive business models – at times – does not have to follow anyRegulatory environment - which can creates massive competitive advantage for them – which allows for greater flexibilities, lesser costs and faster speed in up-scaling the business.
- (7) Whereas the Traditional Businesses have to operate within the norms of various regulations – increasing their cost up-to a larger extent
- (8) Disruptive business models needs completely different sets of skills – their Workforce needs expertise in the realm of digital-platforms, in data science, machine learning, and other emerging technologies [read my previous article on the emerging skills]
- (9) Under this scenario - the Traditional industries have to recruit new talent to meet the needs of the evolving marketplace forced and also to invest in retraining their existing workforce – so as to retain some competitive advantage they had previously built.
18 Ways The Traditional Businesses can Disrupt The Market and Create their own niche through Disruptive Innovation
- (1) Identify a market gap – by focused disciplined efforts to recognize unmet needs within a specific market or a new emerging market
- (2) Ensure to create a learning culture within your organization – so that the employees become fascinated to learn on their own
- (3) Identify what new product and services that you can offer – for a niche which gives YOU a big advantage – this niche must meet a novel customer expectation or need
- (4) Create new value proposition – for both employees as well as customers
- (5) Introduce a unusual or unique - product /service/technology to address the identified market gap
- (6) Gain traction – start refining the offerings through continuous innovation and improvement - Create a new market by disrupting the existing market
- (7) Keep innovating to be ready for the next disruption – for giving an yet unthought-of about consumer and user experience
- (8) Invest in Enabling Technology
- (9) Identify what new Business-Revenue Model is most conducive
- (10)Identify and target new or underserved customer segments through innovative approaches
- (11)Be very clear about how to become profitable – in case you are using initial low-profit margins, aims to provide easy-to-use and cost-effective solutions
- (12)Partner with those upstream and downstream business partners [Distributors, suppliers, and vendors]- who benefit from a successful disruption in this evolving value-chain
- (13)Identify and Build unique strengths creates a competitive edge
- (14)Focus on recognizing array of growth drivers – go beyond revenue generation
- (15)Streamline operations to drive sustainable growth
- (16)Ensure talent growth and customer engagement – through human psychology
- (17)Build strong customer relationships and partnerships – through creating service-excellence
- (18)Be flexible in pivoting in the face of disruptions by any players or changes
#innovativebusinessmodels, #explosivebusinessgrowth, #businessgrowth, #innovation, #entrepreneurship, #professionalsuccess, #leadership, #businessstartupideas, #businessupscalingstrategies, #disruptivebusinessstrategies, #Creatingcompetitiveadvantage, #disruptiveinnovationmodels, #howtoscaleyourbusiness, #revenuemodel, #marketingmodel, #gamechangingbusinessmodels, #Scalablebusinessmodels, #Highgrowthbusinessstrategies, #massivechangesimpactingbusinesses, #howtraditionalbusinessescandisruptmarket
52 Game-Changing Business Models to Skyrocket Your Success in 2024
Unlock Explosive Growth : 52 Disruptive Ideas to Reimagine Your Business & Career
52 Proven Business Models for Entrepreneurs Business Leaders & Professionals
Crack the Code to Reach Phenomenal Heights : 52 Innovative Models for Business & Personal Success
52 Launchpad Business Models for Explosive Growth
52 Business Model Hacks: Explode Your Growth & Reach Phenomenal Heights
Implement 52 cutting-edge models for rapid business growth and business up-scaling