200+ Ways to Uncover Competitor Pain Points to Gain Large Market Share & Convert More Customers

How to Discover Your Competitor's Exact Pain Points & Use Them to Convert More Customers 200+ Proven ways

This guide is designed to be the most powerful, useful, and easy-to-implement resource for CEOs, marketers, and brand builders aiming to decode competitors, understand customers, and turn insights into advocacy.

It combines all essential elements from 360-degree perspective and emphasizes practical steps with clear outcomes.

The Ultimate Playbook: Your Secret Weapon to Outsmart Competitors and Win Your Market.

In today's fast-paced world, being the loudest brand isn't enough.

The real champions are the ones who can read mind.

The brands that know exactly what their customers are thinking, feeling, and struggling with.

This guide isn't just a list of ideas; it's your complete roadmap to becoming that brand.

It's a goldmine of over 200 actionable tactics to help you dominate your market by:

1. Unearthing your competitors' biggest blunders and market leaders' blind spots.
2. Decoding your customers' deepest frustrations and unspoken desires.
3. Transforming those insights into powerful stories that attract and convert.
4. Building a customer-obsessed culture that turns every client into a raving advocate.
5. 30+ Digital Tools & Apps

Whether you're a CEO setting the vision or a marketer in the trenches, this playbook gives you a proven system to outsmart the competition, boost conversions, and build a brand with an army of loyal fans.

Stop chasing. Start leading!

To beat your competitors, you need to understand their audience better than they do.

You're not just looking for their weaknesses; you're looking for opportunities they're blind to.

Let's start with a deep dive into the competition.

1. Review Mining: The "Bad Review" Goldmine. Don't just read the good stuff. Scour Trustpilot, G2, Capterra, and Yelp, focusing on 1-3-star ratings. That's where the real, recurring pain points live.
2. Social Media Sentiment: Eavesdrop on the Digital Watercooler. Use tools like Brandwatch or Hootsuite to listen in on conversations about your competitors on X, Reddit, and niche forums. What are people really complaining about?
3. Keyword Gaps: The SEO Treasure Hunt. Use SEMrush or Ahrefs to find the high-intent keywords your competitors are missing. This reveals where their audience is looking for solutions they don't provide.
4. Ad Copy Analysis: Decoding Their Sales Pitch. Study PPC ads with SpyFu or Adbeat to see their emotional triggers and how they handle objections.
5. FAQ/Knowledge Base Review: The "Help Desk" Confessionals. Analyze their FAQs for the most common customer issues.
6. Chatbot Transcripts: Talk to a Bot, Find a Problem. Interact with competitor chatbots to uncover their scripted responses to common objections.
7. App Store Reviews: Mobile Feedback, High-Stakes. Check 1-3-star reviews on app stores for product-specific frustrations.
8. Social Listening: Spot the Storm Before It Hits. Track sentiment with tools like Mention to spot emerging complaints.
9. Blog Comment Analysis: Unfiltered Feedback. Read blog comments for raw, unfiltered customer feedback.
10. Feature Request Tracking: See What They're Ignoring. Monitor Product Hunt or competitor roadmaps for unmet customer demands.
11. Job Postings: Follow the Money (and the Pain). Review LinkedIn job listings for roles that address customer pain (e.g., "Retention Specialist").
12. Community Forums: Your Direct Line to Unhappy Customers. Explore Reddit, Quora, or branded forums for unresolved issues.

1. Mystery Shopping: Become a Secret Agent. Sign up for competitor trials, emails, or even make a purchase to experience their customer journey firsthand.
2. Churned Customer Interviews: Ask a Former Lover. Ask ex-customers why they broke up with your competitors. You can find them on LinkedIn or review sites.
3. Win/Loss Analysis: The "Why Did You Choose Them?" Question. Interview prospects you lost to a competitor. What was their deciding factor?
4. Anonymous Surveys: The Secret Ballot. Use SurveyMonkey to anonymously poll competitor customers about their frustrations.
5. Webinar Attendance: Your Front-Row Seat. Join their webinars and pay attention to the questions their audience asks.
6. Sales Process Audit: Role-Play Your Way to Insight. Pose as a prospect to evaluate how they handle sales objections.
7. Support Interaction: A Test of Their Promise. Test their support response time and resolution quality.
8. Industry Events: The Coffee Break Confessions. Gather anecdotal feedback on your competitors at trade shows and conferences.
9. Partner Insights: Your Co-Pilots. Collaborate with complementary vendors for shared customer pain points.
10. Investor Reports: The Executive Confessional. Review public companies' earnings calls to find operational weaknesses.
11. Sales Team Feedback: The Frontline Report. Ask your sales team about the objections prospects raise about competitors.

1. Case Study Analysis: Deconstruct Their Success. What pain points and results do they emphasize in their case studies?
2. Webinar Q&A: The Unfiltered Questions. Analyze webinar recordings for recurring audience questions.
3. Lead Magnet Titles: The Problem-Solver. What problems are they promising to solve in their e-books or whitepapers?
4. Email Sequences: The Nurture Trail. Subscribe to their newsletters to see how they handle objections over time.
5. Homepage Copy: The First Impression. Decode headlines and CTAs for implied customer pain points.
6. Comparison Pages: The Self-Declared Weakness. Review their "vs. competitors" pages to see what they're highlighting.
7. Testimonial Language: The Emotional Heartbeat. Analyze the emotional language in their customer testimonials.
8. Retargeting Ads: Following the Money. Track their retargeting ads to uncover their most powerful buying triggers.
9. Pricing Page Audit: The Value Proposition. Study their pricing structures to find value objections or gaps.
10. Blog Topics: The Content Blueprint. Review their blog themes to see which customer problems they prioritize.

1. Tech Stack Audit: What's Under Their Hood? Use BuiltWith to identify limitations in their tech stack.
2. Patent Filings: The Innovation Roadmap. Search USPTO for innovation gaps or problems they're trying to solve.
3. Pricing Changes: A Reaction to Market Pressure. Monitor pricing updates to infer their response to customer objections.
4. Integration Gaps: A User's Nightmare. Check for missing integrations that frustrate users.
5. Analyst Reports: The Expert Opinion. Read Gartner or Forrester for competitor limitations.
6. Traffic Analysis: Where Do People Go? Use SimilarWeb to see which pages drive competitor traffic.
7. Heatmap Analysis: The "Click" Confessional. Use Hotjar to hypothesize user friction on competitor sites.

1. Innovator's Dilemma: The Big Fish Problem. Identify the niche markets or emerging needs that leaders often ignore.
2. Acquisition Analysis: The "Buying a Solution" Move. Study their acquisitions to see what strategic gaps they're trying to fill.
3. Executive Interviews: Listening to the Tone. Listen to their podcasts or interviews for any dismissive attitudes toward new trends.
4. Growth Saturation: A Slowdown Signal. Track slowing growth for signs of unaddressed churn.
5. PR Crises: A Public Unraveling. Monitor the news for scandals that expose systemic issues.
6. SMB vs. Enterprise Focus: The Neglected Segment. Identify which customer types they prioritize and which ones they overlook.
7. Partner Complaints: Cracks in the Ecosystem. Check channel partner forums for friction points.
8. Regulatory Challenges: A Legal Battle. Analyze their legal issues for operational weaknesses.
9. Customer Segmentation: The Forgotten Customer. Study which customer types they prioritize or overlook.
10. Social Media Polls: Direct Audience Feedback. Monitor their polls for a direct look at audience sentiment.

1. Emotional Language: The Word Detective. Identify emotive words in their reviews or ads.
2. Urgency Cues: The "Hurry Up" Signal. Track time-sensitive offers to understand what triggers a purchase.
3. Influencer Partnerships: The Endorsement Effect. Analyze their influencer campaigns for audience resonance.
4. Brand Archetype: Who Are They Trying to Be? Decode their tone shifts (e.g., hero vs. caregiver).
5. Retargeting Strategies: The Second Chance. Study how they re-engage hesitant prospects.
6. Customer Journey Gaps: The Drop-Off Point. Map where they lose customers (e.g., the checkout process).
7. Exit Intent Popups: The Last-Ditch Effort. Analyze their popups to see how they handle objections.
8. Support Ticket Themes: The Common Complaints. Infer pain points from their support responses.
9. Pricing Objections: The Money Hang-Up. Search for pricing complaints in reviews or forums.
10. Customer Retention Metrics: The Loyalty Test. Estimate their churn to identify dissatisfaction drivers.
11. A/B Testing Insights: The Science of Sales. Hypothesize their testing strategies by looking at page variations.

Knowing what's on your customer's mind is the ultimate superpower. Here's a consolidated list of frustrations, motivations, and hesitations to help you connect on a deeper level.

1. High costs with unclear ROI.
2. Complex onboarding or setup processes.
3. Slow or unresponsive customer support.
4. Overcomplicated product features.
5. Lack of customization or flexibility.
6. Inconsistent brand messaging across channels.
7. Data privacy or security concerns.
8. Feeling undervalued post-purchase.
9. Slow delivery or implementation timelines.
10. Hidden fees or unexpected costs.
11. Limited scalability for growing businesses.
12. Poor mobile or cross-device usability.
13. Outdated interfaces or technology.
14. Lack of integration with existing tools.
15. Inconsistent customer experiences.
16. Manual, repetitive tasks wasting time.
17. Lack of visibility into performance/data.
18. Poor communication/collaboration bottlenecks.
19. Fear of falling behind competitors.
20. Compliance or regulatory risks.

1. Limited-time discounts or offers.
2. Strong social proof (testimonials, reviews).
3. Free trials or risk-free demos.
4. Clear ROI demonstrations (e.g., case studies).
5. Seamless integration with current systems.
6. Industry awards or media coverage.
7. Influencer or expert endorsements.
8. Money-back guarantees.
9. High social media engagement.
10. Personalized product recommendations.
11. Urgency (e.g., "only 2 spots left").
12. Peer recommendations or case studies.
13. Industry shifts or regulatory changes.
14. Budget renewal cycles.
15. Competitor feature launches.
16. Contract expirations.
17. Painful events (e.g., data breach, lost deal).
18. FOMO on industry trends.
19. Time-saving automation features.
20. Values alignment (e.g., eco-friendly branding).

1. Fear of implementation failure or disruption.
2. Lack of internal team buy-in.
3. Concerns about vendor stability or longevity.
4. Doubts about niche-specific applicability.
5. Resistance to change or user adoption.
6. Hidden budget constraints.
7. Internal political dynamics or rivalries.
8. Satisfaction with current solutions ("the devil they know").
9. Perceived risk outweighing reward.
10. Lack of trust in vendor promises.
11. Concerns about data ownership/portability.
12. Procrastination or poor timing.
13. Preference for another vendor.
14. Fear of public failure or bad PR.
15. Perceived complexity of adoption.
16. Belief they can build it internally cheaper.
17. Assumption of high costs without inquiry.
18. Past negative experiences with similar vendors.
19. Lack of confidence in support quality.
20. Uncertainty about long-term ROI.
21. Misalignment with business priorities.

Uncovering your customer's deepest needs—both the obvious and the unspoken—requires a mix of art and science. Here are 45+ approaches to get you started.

1. Structured Interviews: Conduct 30-60 minute recorded interviews with scripted questions to ensure consistency.
2. Open-Ended Interviews: Let customers tell their story freely, probing for details.
3. Win/Loss Interviews: Ask prospects why they chose you or a competitor.
4. Post-Purchase Surveys: Use NPS with an open-ended "why" question to get the full story.
5. Churn Exit Surveys: Offer incentives to understand why customers left.
6. Onboarding Feedback: Collect input after day one or week one to catch early frustrations.
7. Customer Advisory Boards: Host periodic deep dives with key clients.
8. Live Q&A Sessions: Run webinars or AMAs to capture real-time needs.
9. Sales Call Analysis: Review recordings for objections and buying signals.
10. Support Ticket Mining: Categorize recurring issues to find common pain points.

1. Social Listening: Monitor brand and category mentions on X, Reddit, and forums.
2. Review Mining: Analyze app store, marketplace, or third-party reviews.
3. Competitor Review Comparison: Contrast what's praised vs. what's complained about.
4. Forum Monitoring: Check Reddit or Quora for raw customer language.
5. Community Insights: Observe discussions in LinkedIn or Facebook groups.
6. Search Query Analysis: Use Google Search Console to understand customer intent.
7. Keyword Trends: Track questions with tools like AnswerThePublic.
8. Industry Reports: Leverage Statista or IBISWorld for market trends.
9. Analyst Reports: Read Gartner or Forrester for unmet needs.
10. Intent Data: Use third-party platforms for buyer intent signals.

1. Feedback Widgets: Add in-app tools for real-time input.
2. Feature Request Portals: Track customer suggestions via UserVoice.
3. NPS Follow-Ups: Always ask the qualitative "why" after a score.
4. On-Site Micro-Surveys: Use one-question popups on key pages.
5. Exit-Intent Surveys: Target high-exit pages for feedback.
6. Post-Interaction Surveys: Collect CSAT after support or sales touchpoints.

1. Behavioral Analytics: Use Mixpanel to track in-app actions.
2. Heatmaps/Session Recordings: Identify friction with Hotjar or FullStory.
3. Funnel Analysis: Pinpoint drop-off points in customer journeys.
4. Cohort Analysis: Study retention by customer segment.
5. RFM Segmentation: Analyze recency, frequency, and monetary behavior.
6. A/B Testing: Test messaging or pricing variations for resonance.
7. Cart Abandonment: Study the triggers for abandoned checkouts.
8. Site Search Analysis: Review internal search queries for intent.
9. Ad Performance: Analyze which ad creatives drive clicks vs. conversions.
10. Content Engagement: Track which blog posts or assets drive leads.

1. Jobs-to-be-Done (JTBD): Focus on the customer's goals, not just your product's features.
2. Laddering Technique: Ask "why" five times to uncover deeper motivations.
3. Projective Techniques: Use metaphors (e.g., "If our product were a car…").
4. Sentence Completion: Ask customers to finish a sentence like "The perfect solution would…".
5. Emotional Analysis: Code feedback for emotional language (e.g., "frustrated").
6. Customer Journey Mapping: Identify every friction and delight point.
7. Ethnographic Observation: Watch customers in their natural environment.
8. Customer Diaries: Ask for daily logs of product use.
9. Sentiment Modeling: Use AI to extract themes from unstructured data.
10. Clustering (ML): Segment customers by behavior using machine learning.

Once you have the insights, you need to turn them into compelling stories. This is how you transform a satisfied customer into a passionate brand advocate.

1. Select Transformational Cases: Choose customers with dramatic "before and after" stories.
2. Match Ideal Personas: Feature clients who are a perfect mirror of your target audience.
3. Secure Permission: Always get explicit consent for story usage.
4. Use Customer Language: Quote their verbatim phrases from interviews or reviews.
5. Structure with Before-After-Result: Paint a clear picture of the pain, the solution, and the amazing outcome.

1. Lead with Pain: Open with a vivid frustration, in the customer's own words.
2. Highlight the Journey: Show the obstacles they overcame, not just the product.
3. Quantify Results: Include hard numbers, like "30% revenue increase."
4. Address Objections: Show how their initial hesitations were resolved.
5. Use Emotional Wins: Highlight the confidence, relief, or joy they felt.
6. Name Stakeholders: Include roles (e.g., CFO, IT lead) to make it relatable.
7. Incorporate Triggers: Mention what sparked their purchase decision.

1. Use Real Names: Include customer names and titles with permission.
2. Add Visuals: Show logos, photos, or anonymized dashboards.
3. Quote Multiple Voices: Include perspectives from the user, the champion, and the executive.
4. Show the Data: Use screenshots or charts for indisputable proof.
5. Highlight the Timeline: Emphasize the speed of results to counter inertia.

1. Written Case Studies: Create detailed PDFs for downloads.
2. Video Testimonials: Capture raw emotion in short 1-2 minute clips.
3. Video Case Studies: Produce high-production, story-driven videos.
4. Webinar Interviews: Host live sessions where customers share their journey.
5. Quote Snippets: Use powerful quotes for ads, social posts, or sales decks.
6. Landing Pages: Build SEO-optimized pages for each case study.
7. Email Campaigns: Feature stories in your nurture sequences.
8. Social Media Posts: Share micro-stories with a clear call-to-action (CTA).
9. Sales Enablement: Integrate stories into your CRM or pitch decks.
10. eBook Playbooks: Compile multiple stories into a downloadable guide.

1. Make Sharing Easy: Provide pre-written social posts or graphics for them.
2. Tag Customers: Feature them on social media (with permission).
3. Offer Incentives: Reward them for referrals or story participation.
4. Public Thanks: Acknowledge your advocates in newsletters or at events.
5. Customer Spotlights: Create a blog series or social campaign dedicated to them.
6. Co-Branded Webinars: Let customers co-present their journey with you.
7. Referral Programs: Offer perks for successful introductions.
8. Customer Hero Program: Provide special badges or speaking opportunities.

1. Segment Stories: Tailor them for different personas or industries.
2. A/B Test Headlines: Optimize case study titles for clicks.
3. Track Engagement: Measure views, shares, and conversions.
4. Update Stories: Refresh with new results or milestones.
5. Use in Demos: Embed stories in sales presentations.
6. Localize Content: Adapt for regional markets or languages.
7. Create ROI Calculators: Let prospects input their own data.
8. Highlight Skepticism: Show how their initial doubts were overcome.
9. Leverage Urgency: Emphasize "why now" to drive action.
10. Repurpose Content: Turn one story into videos, infographics, or ads.
11. Train Teams: Use stories in your sales and customer success training.

1. Champion the Cause: Publicly declare customer advocacy as a core strategic pillar. Tie it to company mission/vision.
2. Embed in Culture: Make "customer obsession" a core company value, defined by actions, not just words. Hire and reward for it.
3. Resource the Program: Dedicate budget and headcount to a formal Customer Advocacy/Marketing program.
4. Break Down Silos: Mandate cross-functional collaboration (Marketing, Sales, Product, Support, Success) on VoC and advocacy. Create shared goals.
5. Customer Listening Rituals: Institute regular (e.g., quarterly) sessions where execs & teams listen to raw customer calls (support, sales), read verbatims, review key metrics.
6. Executive Sponsorship: Assign exec sponsors to key strategic customers and advocates.
7. Compensation Alignment: Tie significant portions of executive, sales, and customer success compensation to customer health metrics (NPS, CSAT, Retention, Expansion, Advocacy Activities) alongside revenue.
8. Invest in Tools: Provide CRM, VoC platforms, advocacy platforms, and analytics tools needed to gather, share, and act on insights.
9. Share Insights Relentlessly: Implement systematic ways to share raw customer feedback, competitor intel, and success stories company-wide (e.g., internal newsletters, Slack channels, dashboards).
10. Empower Frontlines: Give Support, Sales, and Success teams real authority to resolve issues and delight customers without excessive bureaucracy. Fund small "delight" budgets.
11. Close the Loop: Implement a rigorous process for feeding insights back to Product (for roadmap), Marketing (for messaging), Sales (for training), and crucially, back to the customer who provided feedback.
12. Celebrate Advocacy: Publicly recognize employees who capture great insights, secure advocates, or deliver exceptional customer outcomes. Celebrate customer wins.
13. Protect Advocacy Time: Ensure customer-facing teams have dedicated time for relationship building and gathering insights, not just firefighting or pure sales.
14. Lead by Example: Personally conduct customer interviews, engage with advocates, respond to social mentions, and participate in CAB meetings.
15. Invest in Training: Fund training on customer empathy, active listening, storytelling, and leveraging insights for all customer-facing roles.
16. Simplify Processes: Audit and remove internal barriers that prevent teams from acting on customer insights quickly.
17. Measure What Matters: Define clear KPIs for customer health, advocacy, and the impact of insights on business outcomes. Review religiously.
18. Promote Psychological Safety: Foster an environment where sharing negative feedback or competitive losses is safe and seen as crucial for learning.
19. Authenticity Mandate: Insist that all customer stories and messaging are 100% authentic and verifiable. No exaggeration.
20. Advocate Access: Make it easy for Product & Engineering to interact directly with customers (in controlled settings).
21. Review Win/Loss & Churn: Personally review key win/loss and churn analyses monthly/quarterly. Demand action plans.
22. Story Approval: Personally review major success stories, ensuring they align with strategy and powerfully address key insights.
23. Protect Customer Time: Be ruthless about minimizing unnecessary surveys or demands on customer time. Make interactions valuable for them.
24. Invest in Community: Support building and nurturing customer communities where peer-to-peer advocacy thrives.
25. Long-Term Focus: Shield teams from excessive short-term pressure that sacrifices customer relationships for quick wins.
26. Transparency: Share relevant company challenges (appropriately) with customers to build trust and partnership.
27. Advocate Appreciation: Personally thank key advocates (calls, notes, small gifts, exclusive invites).
28. Board Reporting: Include customer health and advocacy metrics as a core part of board reporting, alongside financials.
29. Kill Features/Services: Have the courage to sunset offerings that don't serve core customer needs or deliver value, based on insights.
30. Continuous Improvement: Regularly review and adapt the internal culture, processes, and tools supporting customer centricity and advocacy.

Winning in today's market isn't about louder ads or flashier features—it's about deeper understanding.

This playbook equips you with over 200 tactics to decode competitor weaknesses, uncover customer desires, and craft stories that convert.

By embedding these insights into your messaging, product, and culture, you'll turn customers into advocates and employees into champions.

The brands that thrive listen obsessively, analyze ruthlessly, and act decisively. Your competitive edge starts here.

1.Audit Your Current State (This Week): Pick one section (e.g., Competitor Intel or VoC Methods). Honestly assess: Where are you weakest? Where are you completely blind? Document it.

2.Prioritize 3 High-Impact Tactics (Next Week): Don't boil the ocean. Choose 3 specific methods from this guide (e.g., "Analyze Competitor Low-Star Reviews," "Conduct 5 JTBD Interviews," "Implement a Simple Feedback Widget"). Assign owners and deadlines.

3.Schedule Your First Insights Review (2 Weeks): Gather key stakeholders (Sales, Marketing, Product, Support). Present initial findings from your 3 tactics. Discuss implications. Commit to one messaging or process change based directly on the insights.

4.Empower Your Teams (Ongoing): Share relevant sections of this guide with Sales, Marketing, and Customer Success leaders. Discuss how to integrate these practices into their workflows.

5.Commit to the Culture (CEO Mandate): Leadership must visibly champion this. Start one CEO action from Section 5 immediately (e.g., institute customer call listening sessions).

6.Build Your First Insight-Powered Story (Month 1): Use your gathered intel to craft one compelling customer success story addressing a key pain point and buying trigger. Deploy it across sales and marketing channels.

7.Measure & Iterate: Track the impact. Are leads more qualified? Are conversions improving? Is customer satisfaction rising? Double down on what works.

The insights are worthless without action. Your competitors aren't waiting. Your customers are talking. Start listening. Start acting. Start dominating.

Week 1: Listen

1. Conduct 5 customer interviews (use JTBD framework).
2. Analyze site search queries for intent.
3. Launch 3 micro-surveys (NPS, exit-intent, post-interaction).

Week 2: Validate

1. A/B test 2 messaging variations based on interview insights.
2. Categorize support ticket themes for pain points.
3. Map top 5 customer objections from sales data.

Week 3: Amplify

1. Produce one customer success story (short social snippet + long PDF).
2. Update one landing page with customer language.
3. Deploy story in ads, emails, and sales decks.

This guide is designed to be your go-to resource for turning insights into action. It's comprehensive yet practical, with clear steps to implement immediately.

Keywords

competitor analysis tools, customer pain points, competitor research, marketing strategy, conversion optimization, competitive intelligence, buyer persona insights, sales funnel improvement, market gap analysis, digital marketing tactics, how to find competitor weaknesses, tools to analyze competitors, uncover customer pain points, increase conversions using competitor data, competitor keyword research strategy, best tools for competitive analysis, ways to convert more leads using insights, marketing hacks from competitor research

Hashtags

#DigitalMarketing #MarketingStrategy #ContentMarketing #GrowthHacking #OnlineMarketing Competitor & Conversion Focused #CompetitorAnalysis #ConversionOptimization #CustomerInsights #MarketingTools #CompetitiveIntelligence #PainPointMarketing #LeadConversion #MarketingTips #MarketingHacks #SEOstrategy #BusinessGrowth #StartupTips #MarketingTrends 

Meta Tags

html

<meta name="keywords" content="competitor pain points, buying triggers, customer objections, voice of customer, customer success stories, brand advocacy, conversion optimization">

<meta name="robots" content="index, follow">

<meta name="author" content="Your Name/Brand">

Meta Descriptions

"Discover 60+ ways to uncover competitor pain points and customer buying triggers. Learn 45+ methods to craft success stories that convert and 30+ CEO actions to build advocacy."

"Crush competitors with 60+ tactics to decode their weaknesses and customer desires. Turn insights into stories that drive loyalty and growth."

"Unlock competitor secrets and customer needs with 200+ tactics. Build success stories and advocacy programs to dominate your market."